2008 Race Season
My
ers
Bro
ther
s
Ra
cin
g
Tea
m
|
Sponsorship Proposal
At the ages of seventeen
& nineteen, Cody Myers
& Mason Myers are a
racing and marketing
phonon. As competitors
driving stock cars and
now non-winged sprint
cars, they have achieved
remarkable records for
young drivers making
them a top prospect for
the future.
Your company can join a list of sponsors that are
supporting Myers Brothers Racing Teams success. Your
logos can be seen on their sprint cars in front of as
many as 1500 people for 35+ races that we will run
throughout the 2008 season. In addition, the team
hauler will transport Mason, Cody and their cars to the
track each week and will sport sponsor logos on the
highway in view of thousands of cars every hour. Logos
will also be on our website that will be linked back to
the sponsor’s website. Myers Brothers Racing Teams
website http://www.mbracingteam.com receives
approx. 1,500 page views per month.
An additional
draw to our
website is Gary
Thomas dba GT
Promotions he is
one of the top
motorsports
writers and
promoters in
Northern
California. Gary’s
home page is http:
//www.
mbracingteam.
com/Gary_Thomas
.html
In 2008, Myers Brothers Racing
Team plans to run the local 360
spec sprint car races, on dirt at
Silver Dollar Speedway in Chico,
Marysville Raceway and Placerville
Speedway in Placerville. The cars
are open wheeled sprint cars
running 500+ horsepower motors
weighing about 1,700 lbs. Mason &
Cody ran their rookie season in
2007, and had impressive finishes
for young rookie drivers.
We are offering a number of
marketing opportunities that will
enable your company to affiliate with
Myers Brothers Racing Team and
Cody & Mason Myers as they make
their move towards their ultimate
goal of professional race car driving.
Your company can gain logo
impressions on Cody & Mason’s race
cars, car hauler, uniforms, Myers
Brothers Racing Team website and
through leveraging your sponsorship
in other media.
Cody
R.
Myer
s
was
born
April
29,
1989
. He
is a
19
years
old.
Maso
n M.
Myers
was
born
Septe
mber
9,
1990.
He
is 17
years
old.
Both Cody & Mason are photogenic and
present themselves mature beyond their
years. They are leaders and teachers
rather than followers. They love being in
the lead and staying there. Cody & Mason
present themselves professionally and
respectfully when dealing with adults,
students and sponsors. They have been
successful drivers for over half of their
young lives and repeatedly demonstrate
an ability to learn as both young men and
drivers.
“Cody &
Mason love
being in the
lead and
staying there.
They present
themselves
professionally
and
respectfully
when dealing
with adults,
students and
sponsors.”
Cody & Mason present themselves well in all
social settings which make them strong assets as
potential business spokespersons. Our affiliations
in the local racing communities will expose
sponsors to potentially thousands of prospective
customers. Our equipment and racing ventures
are always done on a professional, high standards
basis. We have many advisors in the racing
communities that guide us and we are not
opposed to accepting guidance and help from
outside sources for the advancement of Cody &
Mason’s career.
Personal Appearances
Personal appearances from race car
drivers, on any level, are a strong way for
a company to gain attention. If the
drivers are popular and personable, there
is a strong appeal to younger people who
often line up to get autographs. Cody &
Mason are willing to make personal
appearances as time permits with their
racing schedule. They are willing to do
advertisements, autograph sessions, and
to use the team’s sleek racing vehicles for
promotional appearances.
Cody & Mason have
represented sponsors at the
local and national track
level with product displays
and sales where appropriate.
We have lent the team cars
at car shows, and other
sources for display purposes.
And our drivers will do
autograph sessions using
promotional items with the
sponsor’s names on them.
The Internet also has many sites where advertising
could be done to highlight the sponsorship. These
include the racing series and race tracks where Cody
& Mason will race. Your own corporate website can
include information about your sponsored drivers and
team, updates on their activity and they are doing on
behalf of your company and products. Hundreds of
other sites enable banner and link advertising to help
attract attention and generate hits for your website.
Cody & Mason’s images will be made available
should you desire to create web graphics for your
advertising use.
The
Internet
site for
Myers
Brothers
Racing
Team is
building
a strong
web
presence
for
sponsors
.
Signage
The team’s race trailer
serves as a rolling
billboard for any
potential sponsor
averaging
approximately 6,000
miles a year of
highway use
throughout the state of
California. This means
hundreds of thousands
of impressions for less
than a penny per
impression.
. Sponsorship Packages
G
o
l
d
S
p
o
n
s
o
rs
h
i
p
Gold sponsorship is reserved for one key company. If you sign on as Gold Sponsor, Myers Brothers Racing Team will work with
you to develop excellent promotions for your company. The gold sponsor obtains dominant placement on the Sprint Car. The gold
sponsor can will get a prime location spot on the bodywork of the both Cody & Mason’s 360 spec sprint cars. This would give
gold sponsor 2 vehicles to advertise on as well as being able to use them for publicity purposes. As funds permit the sponsor will
get listed on all promotional materials including print and clothing gear. The gold sponsor will obtain primary location on the team’
s trailer of approximately 3’ x 5’ on both sides and the tailgate of the trailer. This trailer is a rolling billboard that averages
approximately 6,000 miles on the road in the state of California with approximately 100 impressions per minute on the highway.
The gold sponsor will also obtain a full page on the Myers Brothers Racing Team website and link to your company website.
The program includes but is not limited to the following:
· Special
appearances,
corporate
appearances,
primary
performance
signage
commercials
and autograph
parties
· Show car
appearances at
strategic offices and/or
retail outlets to
coincide with sponsor
or race events –
(negotiable) –
otherwise driver
appearances – total of
six with sponsorship –
more negotiable
· Guerilla
marketing at all
events as
appropriate
including
handing out
brochures, hero
cards, product
premiums and
other
promotional items
·
Promotion
and
announcem
ent emails
to team
and/or
sponsor
list.
· Radio
and TV
interviews
mention
sponsor.
Invitations
to media
events
·
Custom
er
referrals
from
team
owner
· The
sponsor’s
name will
appear in all
materials,
letter heads
and
literature
created by
the team
· Team
members
will wear
the sponsor’
s lapel pin
or baseball
cap at all
events
C
os
t:
$1
0,
00
0
to
$2
0,
00
0
S
il
v
e
r
S
p
o
n
s
o
rs
h
i
p
If you sign as Silver Sponsor, Cody, Mason and
team will work with you to develop a great
promotional program. This program is tailored to
provide services at a level relative to the investment
compared to other sponsorship programs. The
Silver sponsor would get the secondary sponsor
location on the 360 spec Sprint Cars of Approx. 1’x
2’ on both sides of the car. The sponsor would also
get secondary location on the team’s trailer of
approximately 2’ x 3’ on both sides of the trailer as
space permits. They will also get their logo and a
web link on Myers Brothers Racing Team web site
http://www.mbracingteam.com
The
prog
ram
incl
udes
but
is
not
limit
ed
to
the
follo
win
g:
·
Secondary
Logo
Placement on
other team
properties
including
promotional
materials,
uniforms and
t-shirts
· Additional
programs include
special
appearances,
corporate
appearances,
primary
performance
signage
commercials,
autograph parties,
etc. (quantity
negotiable)
· Show car
appearances at
strategic offices and/or
retail outlets to
coincide with sponsor
or race events –
(negotiable) –
otherwise driver
appearances – total of
three with sponsorship
– more negotiable
· Guerilla
marketing in all
race cities
handing out
brochures, hero
cards, product
premiums and
other promotional
items as allowed
by the racing
facility
·
Promotion
and
announcem
ent emails
to team
and/or
sponsor
list.
·
Radio and
TV
interviews
mention
sponsors
when
appropriat
e
·
Cu
sto
me
r
ref
err
als
fro
m
te
a
m
ow
ne
r
Cost: $5,000.00 to $10,000.00
B
ro
n
ze
S
p
o
n
so
rs
hi
p
If you sign as Bronze Sponsor, Cody, Mason and the team will work with you to develop a great promotional program. This
program is tailored to provide services at a level relative to the investment. The Bronze sponsor would get space as permits on the
team 360 spec Sprint Car. They will get a spot on the side of the team trailer and a link on http://www.mbracingteam.com, as
funds permit the sponsor will get listed on all promotional materials including print and clothing gear.
The program includes but is not limited to the following:
·
Special
appearances
, corporate
appearances
, autograph
parties, etc.
· Show car
appearances at
strategic offices and/or
retail outlets to
coincide with sponsor
or race events –
(negotiable) –
otherwise driver
appearances – total of
two with sponsorship –
more negotiable
· Guerilla
marketing in all
race cities
handing out
brochures, hero
cards, product
premiums and
other promotional
items as allowed
by the racing
facility
·
Promotion
and
announcem
ent emails
to team
and/or
sponsor
list.
·
Radio
and TV
interview
s
mention
sponsor.
·
Custom
er
referrals
from
team
owner
C
os
t:
$1
,0
00
.0
0
to
$5
,0
00
.0
0
Once we agree upon a sponsorship package, we will
work with you to carefully plan and execute all
promotional activities that you’d like to implement
on and off the track. As a sponsor, you will receive
first class treatment at every event you attend. The
team owner will be on hand to ensure the trackside
experience is first-rate and memorable for you, your
employees and your clients. Special events can be
coordinated for an additional fee. Every service we
provide will be closely managed by a key member of
the team staff who will be responsible for ensuring
your expectations are met.
Reporting
During our sponsorship meetings, we
will identify your goals for the
sponsorship and develop methods for
measuring our success. It is important
to Cody & Mason’s team that we
understand your marketing goals and
we will make every effort to ensure they
are met. We will prepare a special
information release after each race to
inform you and company officers of
how things went and the success we
achieved both on the track and for our
sponsor.
2008 Projected Budget
360 Spec Sprint Car - Cody
Engine rebuild Minimum $7,000.00
Tires
$10,000.00
Pit Fee’s $
2,500.00
Fuel
$ 3,500.00
New Chassis $
4,000.00
Tow Fuel
$ 2,500.00
Misc. Spares, Wheels Etc $
6,500.00
To
tal
C
od
y’
s
Ca
r
$3
6,
00
0.
00
360 Spec Sprint Car - Mason
Engine rebuild Minimum $7,000.00
Tires
$10,000.00
Pit Fee’s
$ 2,500.00
Fuel
$ 3,500.00
New Chassis $
4,000.00
Tow Fuel $
2,500.00
Misc. Spares, Wheels Etc $
6,500.00
To
tal
M
as
on
’s
Ca
r
$3
6,
00
0.
00